Guiding Every Sip to Success
We elevate boutique and craft Australian beverage brands — with hands-on industry expertise, strategic clarity, and a network built on trust.
Founder & Principal Consultant
James Hunt
With over 20 years of experience across the Australian market, Global Travel Retail, and international export, James founded SipWise Consulting to give emerging craft and boutique beverage brands access to the strategic and commercial expertise usually reserved for much larger players.
Prior to SipWise, James held senior leadership roles at DMG Fine Wine as Export Director & Head of Sales — overseeing Handpicked Wines and leading Baijiu imports — and as Business Manager at The Nuance Group, Australia's premier duty-free and travel retail operator. He also served as General Manager at Naught Distilling.
A hands-on leader with a rare combination of strategic vision and operational execution, James and his team activate locally and across Southeast Asia and China — working directly with founders who need more than advice.
Who are we?
A global network of industry professionals who share your dedication to outstanding drinks, SipWise provides support across all business functions.
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Brokerage & Sales
Sales Brokerage
Key Account Management
Distributor Management
Commercial Negotiation
Tender Development
Trade Marketing
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Strategy & Commercial
Commercial Review
Domestic Market Strategy
Marketing Strategy
Route to Market
Retailer Pitch Development
Commercial Contracts
Government Grants
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Export
In Market Representation
Export Market Analysis
Strategy Development
Export Readiness Audit
Compliance
Logistics
Commercial Contracts
Government Grants
Global Business Culture
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Other Services
Other services via our network include:
Distillery Development
Production Automation
CRM Setup
Venue Operations
Wine List and Drinks List creation
People & Culture Support
Event Staffing
Brands we have worked with…
Contact Us
